Ivoclar Vivadent Inc.

  • Digital Marketing Specialist

    Job Location US-NY-Amherst
    Posted Date 1 month ago(1/20/2020 9:04 AM)
    Regular Full-Time
  • Overview

    Location: North American Headquarters in Amherst, New York

    Our digital marketing team is in need of an experienced and creative digital marketer. The digital marketing specialist will execute our day-to-day digital marketing activities and initiatives including – but not limited to – website management, email marketing, lead generation, SEO, social media and more.

    You’ll be able to examine the digital user journey and think through what, when and where messages will enhance the user experience, while supporting the organization business objectives in generating new customers.

    We’re looking for a detail-oriented candidate who can thrive in a fast-paced environment.


    • Manage and maintain Ivoclar Vivadent’s North America corporate website, product campaign websites and consumer websites.
    • Develop web pages for lead-generation campaigns.
    • Meet with the global web team to ensure website functionality and perform updates when needed.
    • Development of marketing strategies and campaigns within social media channels and the Ivoclar Vivadent Blog.
    • Manage the company’s social media profile presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
    • Manage both on-page SEO and off-page SEO for the company and its products.
    • Create and manage strategy and setup of all paid campaigns (Facebook & Google).
    • Measure and optimize paid digital advertising using Facebook Business Manager and Google AdWords.
    • Create and optimize emails within a tight deadline while maintaining the highest standards of email quality.
    • Manage the email marketing calendar and align with the overall marketing message.
    • Monitor, assess, and report on digital marketing activities performance.


    • Bachelor’s Degree in Marketing preferred.
    • Four years related experience required.
    • Strong background in HTML and CSS is required.
    • In-depth knowledge of the various digital paid advertising channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook).
    • Fluency in Adobe Creative Suite and the Microsoft Office required.
    • Knowledge in SalesForce and HubSpot is a plus.
    • Must possess conceptual graphic design skills and production ability.
    • Strong analytical skills and some experience with report and data analysis.
    • Ability to manage multiple projects at the same time in a fast-paced environment.
    • Technically capable, excellent communicator, and a desire to improve.


    Join us on our journey to shape the future of dentistry

    Ivoclar Vivadent is one of the world’s leading dental companies with 3600 employees. We love innovation and we thrive on it. We are known for our long-standing experience and high quality. We are guided by our strong values and the company culture of a sustainably operated family-owned business with a long-term vision. In addition to an exciting workplace, we offer outstanding benefits, which we believe are the foundation for your and your family's well-being. Some of these benefits include medical plan, dental plan, retirement savings plan, flexible spending accounts, and time off programs, wellness programs and tuition assistance.


    Ivoclar Vivadent, Inc. is committed to Equal Employment Opportunity and Affirmative Action and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, sexual orientation, gender identity or any other protected characteristic. Ivoclar Vivadent, Inc. will not discriminate against persons because of their disability and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. We will also make reasonable accommodations during the interview and selection process.






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